How to Market Your Cannabis Products & Marijuana Dispensary.
The number of marijuana dispensaries in the U.S is rapidly increasing. This can be attributed to the number of states that have legalized the sale of cannabis products. Marketing your dispensary or products is not as straightforward as marketing other products because of federal guidelines.
Issues with marketing marijuana products
It’s not surprising that there are issues with marketing cannabis products. I mean, these products are still illegal in most of the U.S. One of the biggest factors hindering marketing of cannabis products in the U.S is the fact that it still illegal at the federal level. No banking systems will back the marijuana industry.
Different state rules
The different state rules on marijuana products make it tricky to plan a proper marketing strategy of the products. For instance, California doesn’t allow the use of outdoor, indoor, or digital ad unless the licensee is identified on the ad. Also, you can’t place an ad if at least 71.6 percent of the projected audience would be above the age of 21. There are many other restrictions to marketing c. Facebook, Google, and Instagram don’t allow cannabis ads, which is also quite a bummer for marketers. Creativity is key!
Importance of Marketing Your Marijuana Dispensary:
The cannabis industry is growing quite rapidly thanks to the number of states that are making its sale legal. According to Statista, the global legal cannabis spending in 2018 was about $20 billion and is set to increase to about $64 billion in 2024. It is therefore vital that you market your dispensary or products to tap into this rapidly growing market. Because of the huge potential in the marijuana market and the increasing acceptance in state laws, more and more dispensaries are springing up daily, especially in places like Las Vegas. This means that the competition is quite steep, so an effective marketing strategy is needed to put you ahead of the competition. This is to the end of creating awareness about your product and driving traffic to your site. So, let’s look at the most effective ways to market cannabis
How to Market in the Cannabis Industry:
There are various ways to advertise your dispensary or products. Here are some of the most effective ways.
Listing directories: Using web directories is an old marketing strategy. One that is still very much effective today. It contains information about businesses and sites. Submitting information about your site to these directories would make it easier for people to view and find your business at the exact time they are searching.
Branding: At the base of any business is a story, branding is a necessity for sharing your story with potential customers. Branding gives you the opportunity to tell this story the way you want and control the narrative. Branding is also an opportunity for you to distinguish your dispensary from that of your competitors, therefore putting a lasting impression in their minds. Of course, this would lead to more sales.
Search engine optimization (SEO): Is very important for any business, as it's one of the major factors that drive traffic to your website. SEO involves optimizing your site to improve its rank on search engines results. Of course, this would lead to an increase in visitors to your site and consequently more customers.
Marketing is quite inevitable for the marijuana industry as the steep competition means, you need to do effective marketing on any channels that legally allow you to. The marijuana industry is a lucrative one, and it’s growing rapidly. Overlooking marketing would be a dire mistake.